How to Get the William Hill Bonus + terms & conditions

T&Cs apply : William Hill - Sports | Casino | Vegas | Live Casino | Casino Club | New Customers Only | Commercial content | 18+New Customers Only | Commercial content | 21+

Like many of their competitors William Hill offer a range of highly competitive and attractive welcome bonuses across their range of games. The terms and conditions of these individual offers are unique to William Hill. The following details the distinct William Hill terms and provides the best chance for a new player to make the most of the offers.

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*T&Cs apply (read below for each bonus)

How to Get the William Hill Bonus + terms & conditions
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  • Sports


    Bet £10, Get £30

    New customers get £30 in free bets when they deposit and bet £10.

    18+. New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. T&Cs apply

  • Casino


    Matched bonus up to £300

    Deposit £10 minimum to get a matched bet up to £300.

    18+. Opt in required. New customers to Casino page only. Available 1x per customer. Min Buy in £10. Bonus value 100% of Buy in. Max Bonus £300. 40x wagering. Bonus expires 7 days from issue. Game weighting, player, currency, country, game restrictions & full terms apply. T&Cs apply.

Sports at William Hill: Bet £10 Get £30

The most significant William Hill Bonus for sports betting currently provides for free bets totaling £30 for new members that wager £10 within a month of signing up to the service. The amount of the William Hill bonus for sports betting is in line with the competition averages. For more info check an example of sport bonus benchmark here.

Accessing the William Hill Bonus for Sports Betting

The William Hill terms and process for accessing the sports betting welcome bonus are as follows:

  • Go to the William Hill website.
  • Create a new account, and input the bonus code you will be provided.
  • Deposit £10 into the new account, and use it to place a bet on an event that meets the qualifying conditions.
  • William Hill will credit your account with the £30 free bets.

Lots of William Hill’s competitors offer promo and welcoming code bonuses. To check and have more details on William Hill offers and promotions, visit the page.

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Sports Bonus Terms and Conditions

The terms and conditions and qualifying criteria for this bonus are straight forward in comparison to similar offers, as follows:

  • The offer is only open to customers who are new to William Hill.
  • The minimum deposit to access the bonus is £10.
  • The maximum free bets payable is £30.
  • The £30 is made up of three free bets, to which William Hill terms and conditions relate.
  • Qualifying bet must be at odds of even or better.
  • This offer is exclusive to the William Hill Sports Betting platform.

When dealing with William Hill, standard terms and conditions apply to all transactions, even free bet bonuses.

Casino Bonus: Deposit Match bonus Capped at £300

The William Hill bonus for new casino players is a matched deposit capped at a generous £300. The terms of the offer dictate that William Hill will credit an amount matching a new players initial deposit, subject to the player satisfying the provider’s terms and conditions.

Accessing the Casino Bonus

Following these steps will provide new users access to the William Hill bonus for Casino games;

  • Create a new Casino account.
  • Credit new funds to the account – minimum £10, maximum £300.
  • Choose ‘Claim Bonus’.
  • William Hill will provide the matched deposit amount automatically.
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Casino Bonus Terms and Conditions

The key terms and conditions of the offer are detailed as follows:

  • The offer is only open the new players.
  • Minimum deposit is £10
  • Utilization limits are in place at forty times – users must bet 40x the bonus amount prior to being able to withdraw any of the bonus, or any winnings earned from the bonus amount.
  • The bonus is valid for 7 days, which is how much the players have to complete the wagering requirements.
  • Different games have different weightings toward the utilization limit.

New players should review the full terms and conditions available on the William Hill website before deciding if this offer is suitable for their purposes.

William Hill Live Casino Offer: 100% matched deposit capped at £100

The William Hill bonus for live casino players is capped at £100, and is calculated at 100% of a new player’s initial deposit.

Accessing the William Hill Live Casino Bonus

The following steps are required to access the Welcome bonus for Live Casino:

  • Create a Live Casino account;
  • Add money to the account using any of the deposit options;
  • Select your ‘Buy In’ amount (between £10 and £100)
  • William Hill with automatically credit the bonus to your account
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Live Casino Welcome Bonus Terms and Conditions

The William Hill terms and conditions applicable to the Live Casino offer are detailed below:

  • Bonus is available for the first Live Casino deposit only.
  • Utilization requirements of seventy times the combined initial deposit and bonus amount need to be met before funds can be withdrawn – only on Roulette tables.
  • Only new members to the Live Casino have access to the offer.
  • Minimum deposit is £10.
  • If the utilization requirements are not met within a week of receiving it, the bonus amount is forfeited to the operator.
  • Requires opt-in.

Customer Service Options

If new users of the site are having difficulty understanding, or complying with the terms applying to their preferred gaming options, the William Hill customer service team are available at all hours, via the following contact methods.

You can call them for free (inside UK) on 0800 0856 296. There are are also several occasions to Live Chat across the site and you can email them directly at Make sure to include your username or account number when you send.

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