New Betting Sites UK: Our top of new operators

18+ | Commercial Content | T&C's Apply | Play Responsibly
  1. Open Account Offer
    Up to £100 in Bet Credits for new customers at bet365.Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code 365BETMAX can be used during registration but does not change the offer amount in any way. Full T&Cs
    • Paypal
    • License
    • 24/7 support
  2. Bet £10, Get £20 In Free Bets
    New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. Full T&Cs
    • Attractive welcome offer
    • Astounding choice of sports
    • Very user-friendly mobile app
  3. William Hill

    Bet £10 Get £30 in free bets, Credited as 2 x £15 bets
    18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Full T&Cs
    • 24/7 support
    • Attractive bonus
    • Paypal
  4. £20 RISK FREE BET
    New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Full T&Cs
    • Paypal
    • Live streaming
    • Attractive bonus
    18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply Full T&Cs
    • 24/7 support
    • Live stream
    • Paypal
  6. Bet £10 Get £20
    New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply. Full T&Cs
    • Paypal
    • Mobile friendly
    • Attractive bonus
  7. BET £5 GET £20 IN FREE BETS
    18+ New UK+IRE customers only. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds1/2=4x£5 free bets. Free bets valid for 7 days on sports stake not returned, restrictions apply. T&C apply, Full T&Cs
    • Paypal
    • Live chat
    • Attractive bonus
  8. 0% Commission on All Sports for 30 days
    18+. New Customers Only. Sign-up and get 0% commission on all sports for 30 days. Users must Enter Bonus Code ‘COMMFREE’ to avail of the offer. Only open to users who deposit via debit or credit card. T&Cs apply. Full T&Cs
    • Live chat
    • Mobile friendly
    • Attractive bonus
  9. Bet £10 Get £30 in Free Bets + 60 Free Spins
    New UK & NI customers only. Promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply. Full T&Cs
    • Paypal
    • Live chat
    • License
    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply. Full T&Cs
    • Attractive bonus
    • Paypal
    • Live chat
  11. £10 in Free Bets
    New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply. 18+. Bet The Responsible Way. Full T&Cs
    • Mobile friendly
    • Attractive bonus
  12. Bet £10, Get £10
    18+ Cash stakes only. Min. stake of £10 to qualify. Only combi bets placed and settled within one week time frame (between Monday at 00:01 until Sunday 23:59 GMT+1) qualify for this promotion. Valid on accumulator pre-match or LIVE bets with 4 selections or more. Maximum winnings boost up to £250 credited as a bonus; three (3) times turnover required. Players are only entitled to one bonus reward per week, only a first winning coupon during the week. T&Cs apply. Please bet responsibly. Full T&Cs
    • Attractive bonus
    • Several payment options
    • Fast payouts
  13. BET £10 GET £10 + 50 FREE SPINS
    New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spins credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spin stakes not returned; No wagering requirements on winnings; £200 max win; T&C’s apply; 18+. Please bet responsibly. Full T&Cs
    • Several payment options
    • Live chat
    • Attractive
  14. Bet £10, Get a £10 FREEBET
    New Customers only. First £/€10+ (£/€10 E/W) real money bet at odds of 2.0+ qualifies. £/€10 freebet credited following bet settlement and must e used on sports. Freebet stakes not returned, use within 7 days. Full T&Cs apply, 18+ Full T&Cs
    • Live chat
    • Several payment options
    • Attractive bonus
  15. Bet £10 Get £5 + 50% Cashback on first day Sportsbook losses up to £25!
    18+. Only new UK customers. To receive the No Deposit Free Bet, you must enter the coupon code BET in the coupon tab at registration and have your account details fully verified. To activate your Sportsbook 50% Back as a Free Bet up to £25, deposit and bet on any Sportsbook markets of your choice at odds of evens (2.00) or greater. Winnings from No Deposit Offers do not count towards qualifying losses. At least 3 bets (on different selections) must be placed to qualify for 50% back, 2 of which must be 50% in value of the largest bet you place. Customers who deposit using Neteller/Skrill do not qualify for this offer. T&Cs apply. Full T&Cs
    • Attractive bonus
    • Live chat
    • Live streaming
  16. Bet £10 get a £10
    T&Cs apply. New players only. The qualifying bets to claim the Bet must have minimum odds of 3/1 (4.00) or higher before triggering free bets. 18+. Full T&Cs
    • 24/7 support
    • License
    • Mobile friendly
  17. Up to £100 Extra Winnings with a 100% Profit Boost
    New customers only. Deposit £10 min and claim in ‘my offers’ 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Please read full T&C's below. 18+ Full T&Cs
    • Attractive bonus
    • 24/7 support
    • Mobile friendly

A number of operators have launched new betting sites in in the UK recently. In the table below, we’ve listed a range of new bookmakers UK who have recently launched betting platforms. These are the online betting sites we expect to make an impact on the UK betting scene.

See Our Homepage for a Full List of New Betting Sites

In this article we’re concentrating on the best betting sites open to the United Kingdom. If you’re looking for a complete list of online betting sites, including new betting sites UK, head to our homepage.

Here, we’ve listed all established bookmakers, alongside new sports betting sites available for UK customers.

Where to Look for the Best New Betting Sites

We pride ourselves on offering you unbiased and objective reviews of all bookmakers. Check out our overview of new betting sites in the table above. Here, we’ve shown you what’s available with the top new operators, including welcome bonus details, mobile betting, streaming and betting options.

We continuously strive to update all of our guides with the latest news. When new promotions and markets become available, we’ll be sure to let you know.

For now, read on to learn how you make the most of new bookmakers, and what to look for when considering registration with any or all of the best betting sites around.

Why Change to a New Online Bookmaker From an Old One?

Many bettors like the familiar. That is to say, once they’ve found a bookmaker that they believe meets their betting needs, they’re loath to change.

While that’s understandable, bettors like these could be missing out on the innovative options some of the new betting sites provide. You can also take advantage of welcome offers, something that isn’t open to you once you’ve signed up to a particular bookmaker.

Social media plays a huge part in everyday life. This is something that new operators are seemingly keen to exploit. Many new online bookmakers provide social media channels dedicated to customer service, along with a channel dedicated to special offers and promotions.

It’s a tough ask for recently launched operators to challenge the more established operators. The key to success is to offer something new and fresh. We’ll explore some of these innovative features in greater detail shortly.

The popularity of eSports has increased dramatically, in terms of players, viewers and bettors. New operators tend to focus on this relatively new event, offering plenty of ways to bet, both pre-match and in-play.

In our research, we’ve found that new betting sites focus on customer service. Attracting new customers to their brand is one aspect, but retaining this customer base is equally as important. One way of doing this is to offer competitive betting options, another is to offer excellent customer support.

Let’s take a closer look at each aspect we’ve discussed here.

New Bookies Have Better Offers

To force their way in on the action, many new bookies UK tend to offer better promotions and bonus opportunities. This doesn’t necessarily mean that new betting sites offer huge amounts in potential free bets or returned stakes, although many do.

Instead, we’ve found that online betting offers available at new operators, particularly with welcome offers, tend to be reasonably easy to claim. Price Boosts and Enhanced Odds offers also form part of a new sports betting sites’ Promotions repertoire, increasing the likelihood that their odds are much longer than those of their more established competitors.

They Connect With Their Customers on Social Media

Many sports betting sites have now taken to social media as an easier way to connect with their customers. While many established operators have now jumped on board, new betting sites have made this a focus of their brand.

Many of these newer sites offer Twitter-only promotions. That is to say, selected bonus opportunities can only be accessed via their social media page. Most have also introduced channels solely for customer service, which can offer a much quicker way of getting any issue resolved.

If you’re a regular social media user, you might have noticed that many established bookmakers also use these media channels to engage with their customers. While that’s true to a point (operators such as Paddy Power have reached huge heights, in part due to the irreverent and humour-filled tweets, along with Twitter-only promos), new betting sites have made this a staple part of their operation.

Innovative Features

It can be difficult for established online betting sites to use the most recent technology in terms of updating their webpage. This is something where new operators can excel. Making the most of this technology, new betting sites UK can offer platforms that are slicker and more integrated, meaning a smoother betting experience.

This is most important for live betting. Many of the new betting websites can now offer multi-view platforms, meaning it’s quicker and easier to place in-play wagers.

Betting on ESports

Betting on eSports is a relatively new option. However, it’s one that has taken the online betting world by storm. New betting sites have paid attention to this new trend, offering odds on an enormous range of events.

Fans of betting in-play can also have their needs met with eSports. Live eSports betting options are available to you at the majority of new betting sites.

betting on esports

More Attention to Clients

In general terms, the more established the bookie the more customers they have. While retaining their customer base is of course important, these bookmakers tend to focus on attracting new customers in the short term, rather than endeavor to please their current members.

This can be seen in the number of welcome offers the established bookmakers offer. Many enhanced odds offers and price boosts are only available to new customers – in essence, the best promotions, or those that offer the most in monetary gain, tend to be saved for new clients.

New betting sites have to work harder than that. With fewer members, new operators have to focus on retaining their customers, they’ll be out of business very quickly otherwise.

We’ve discussed the promotions and bonus opportunities available at new operators. There is another, equally important, aspect that comes into play.

This is customer service. Of course, it can be much easier for new betting sites to pay attention to their customers when there are relatively few of them, compared to their more established counterparts. However, we’ve found that new betting websites ensure they build trust and keep it, offering a number of ways in which a customer can get help should they need to.

Most new online bookmakers offer a variety of ways in which to get in touch with customer support. The best betting sites offer an extensive Help section, incorporating a Frequently Asked Questions section alongside Live Chat, Email and Telephone contact.

Social media plays a huge part here also. With millions using social media channels each day, it makes sense that online bookmakers do the same. Online bookmakers, along with online casinos, offer social media as a way to get in touch as well as take advantage of specific promotions.

What to Look Out for in a New Operator Before Signing Up

With a huge number of online betting sites available, it can be difficult to assess which operators are worth signing up with. We’ve put together a list of vital aspects you should look for before you sign up. Let’s start with payments and security.

Payment Options and Security

Transferring funds online to any organisation isn’t something many of us are completely comfortable with. It’s hugely important that an online bookmaker offers you a secure way of transferring money to and from your betting account.

The good news is that each bookmaker we’ve recommended all offer secure methods in which to pay. All are SSL protected too, so you can make deposits and withdrawals with confidence.

The best betting sites offer a number of ways in which you can transfer funds. Many betting sites also allow Apple Pay, which is handy if you own the relevant device.

Also, look out for minimum deposits. If you fancied a quick flutter, it’s always a good option if you only have to deposit a small amount. Do any fees apply?

Withdrawal times also come into play. One of the more frustrating aspects of betting online is the amount of time you have to wait to receive your winnings. The best sites offer quick processing times.

User Experience

One advantage new betting sites have over their more experienced counterparts is their ability to utilise new technology more easily. New sites offer updated platforms, meaning a better user experience.

On this point, we recommend that you update your own device with the latest software. Doing so is sometimes necessary, but it’s a good idea to do so even if it’s not. An easily accessible site is important to seamless betting.

Regulations and Licences

We cannot stress enough the importance of betting at a legal website. Ensure your bookmaker of choice holds the correct licences for online betting. Licence details are found at the bottom of the home page on the bookmaker site.

This gives you protection, ensuring the safety of your funds and your bets. For transparency, every bookmaker we’ve listed in this article holds the relevant licences to legally offer online betting to UK customers.


Don’t be afraid to learn off other bettors when it comes to picking the best new bookmakers UK. We like to think we offer comprehensive reviews of all betting sites, both for established operators and new bookies UK. Check out our latest reviews here.

Of course, nothing beats your own experiences. Thankfully, most new operators as well as those who have been on the scene for many years, allow you access to their betting sites without the need to sign up.

Take advantage of this. You won’t be able to place bets, but you can look around the site to assess the quality of odds and markets available.

Odds and Betting Markets

Talking of odds and markets, this is where new bookies UK can excel. Being aware of the current markets available with established bookies, new operators have the perfect opportunity to offer something different.

In addition, the best new operators will offer an array of markets on each sport listed on site. Favourites like football and horse racing should be well covered, but it shouldn’t stop there. Check out the markets available on all sports offered. This can give a good indication of how well an online bookmaker considers each aspect of their site.

Promotions and Offers

Most new operators will offer some form of welcome bonus. This is in order to entice bettors into signing up with them. As we’ve already discussed, generally welcome bonus offers don’t tend to offer a great deal in bonus funds. Rather, they aim at being easy to claim.

Almost every bookmaker you’ll find will offer you a welcome bonus. However attractive this offer may seem, make sure you read the full terms and conditions. Usually, the bigger the offer the more difficult it can be to claim.

For example, a welcome offer might state you can earn hundreds of pounds of free bets. Sounds good, right? Check how easy it is to claim. Do you need to deposit a great deal in order to qualify? How many bets do you need to place? Any wagering requirements? This applies to online casinos too, as well as online bookmakers.

Now, it’s nice to start off your betting adventure with a new operator with a bonus. It’s equally important to check out how often existing customer promotions are given. The best bookies reward loyalty, meaning plenty of bonus options for current members too.

Mobile Apps

The majority of new betting sites 2020 offer some form of mobile play. Some, such as Virgin Bet, have started with a mobile-only platform, disregarding desktop play.

The popularity of betting via a mobile device shouldn’t be underestimated. The ability to access your betting account and place wagers no matter where you are is a huge plus point.

In our research, we’ve found that the best betting sites offer a dedicated mobile betting app. That’s not to say you should disregard those who don’t, but placing bets via mobile tends to be a much simpler process through a betting app.

That said, there are certain factors that might prevent you from downloading an app. App size and system requirements need to be taken into consideration, along with the ability of your mobile device.

In this case, it’s worth your time to find a bookmaker that offers a good betting experience via your mobile browser. Can you access all features as you can on the desktop version?

On occasion, you’ll also find mobile-only promotions with the best new betting sites 2020. As with all bonuses, check the specific t’s and c’s to any that are available.

new online betting sites

Weakness Points of New Betting Sites

We’ve analyzed the plus points of new sites on the scene. Of course, each has a lot of hard work to reach the heights of some of the more established competitors. This takes time, and as such signing up with new operators can come with some, however temporary, downsides.

Many bookmakers new on the scene can’t offer the range of markets available at those operators already established. It’s also likely that highest payout limits will be lower at those new to the UK scene.

While bonuses tend to be easier to claim with newer bookmakers, the number of promotions are greater at bigger operators. We expect, though, that once the newcomers have stabilised their platforms, promotions and bonus opportunities will increase.


Interested in signing up with new betting sites 2020? Below, we’ve answered some frequently asked questions surrounding new betting websites in the United Kingdom.

When To Stay With The Old Operator And When To Change To A New Betting Site?

If you’re looking for innovative and new ways of betting, you’re more likely to find these opportunities at new betting websites. New operators look to break into the online scene quickly, and one way of doing so is to offer something completely new.

How To Find The Best New Betting Sites?

We recommend you check out the table at the top of this article for the best new betting sites UK.

Which Is The Best Betting Site?

This is a subjective question. The best betting site for one customer might not be the same for another. The important thing is to find a bookie that meets your individual betting needs.

We can, however, take a look at some major aspects that make up the best bookmakers. A good range of markets offered across a number of sports is important. Equally, your bookmaker should offer consistently competitive odds, so you can be sure you’re betting with value each time.

Other key aspects include trust and security. Does your bookmaker offer trusted payment methods? A range of payment options is also important.

How To Evaluate A Betting Site?

There are many aspects you should evaluate before signing up to a new bookmaker. We’ve discussed these in our article, but it’s a good idea to summarise the most important features you should look out for.

The following list shows what you should analyse before registering a new account.

  • Welcome Bonus: how easy it is to claim
  • Existing Customer Promotions: how many are available and on how many sports
  • Licence: make sure your operator holds the correct licence for UK betting
  • Odds: make sure your bookmaker offers competitive odds regularly
  • Sports: your bookmaker should offer a wide range of sports to bet on
  • Payment: an operator should make it easy to make deposits and withdrawals
  • Mobile: a good operator will offer you mobile betting opportunities
  • Live Betting: In-play options should be available
  • Live Streaming: how easy it is to access a live stream

Can New Betting Sites Be Trusted?

This question signifies the doubts that many bettors have about new sites. It’s also one of the reasons why many bettors stick with their current operator rather than take the so-called risk of signing up somewhere new.

In essence, so long as a new betting site has the correct licences, you’re covered. Each of the sites we’ve listed in this article have just that. If you’re in any doubt, check the licence. You can find all licence details at the bottom of the bookmaker page.

Do Betting Apps Also Exist?

Yes! Most bookmakers offer a mobile version of their brand, including dedicated mobile apps. These can be downloaded from the relevant app store. You can also download and install applications directly from the bookmaker site.

What Will New Betting Sites Look Like In The Future?

With the advancement of modern technology, we expect betting sites to become even easier to use. Betting exchanges could also become more prevalent, allowing you to lay odds as well as back them.

How about virtual reality betting? This is certainly a possibility in the near future. Live streaming options could also increase, allowing you to watch a number of sports and events, including eSports, as they happen.

Modern desktops and mobile devices allow you to pass your instructions through speech. We expect in the future that this technology will be adopted by bookmakers, meaning you can find markets and place bets via voice command.