William Hill: Our Review

18+ | Commercial Content | T&C's Apply | Play Responsibly

18+ / New customers only / Play responsibly / T&C apply: Sports

  • Total score 18/20
  • William Hill Bonus: Bet £10, Get £30 in free bets – New customers using Promo Code P30 only, min £10 stake, min odds ½, free bets paid as 2x £15 (30 days expiry), free bet/payment method/player/country restrictions apply.
  • Welcome Bonus
  • Betting Markets
  • Odds
  • Mobile App
  • Payment Options
  • Customer Service
  • Live Streaming

On an increasingly cluttered playing field for bookmakers, William Hill is a company that strives to stay at the forefront. But, just how does their reputation stack up with reality? Are their products and services indeed among the best in the business?

Our William Hill review will seek to answer those questions. But, before detailing our William Hill opinion, browse the table below for our 1-5 rating (5 being the strongest) of each component of William Hill’s service.

Welcome offer

New customers only / T&C apply: SportsAt the time of writing this William Hill review, new customers were being treated to an offer of Bet £10 Get £30. While the offer is modest in terms of bonus amount, it ticks the right boxes for simplicity. An additional perk is also included, with customers able to earn an extra £30 of bonus funds when, upon signing up, they place a bet of £10 with odds of 1/2 or more. These particular bonus funds are released as separate £10 bets.

As for those pesky terms and conditions that can ruin a seemingly generous offer, we found them both reasonable and simple in this instance. The bonus bets are free to be wagered in all markets, and the customer has 30 days to use them. To summarise, while £30 doesn’t appear to be overly generous, on closer inspection this welcome bonus offer provides deeper value that initially thought.

New customers using Promo Code P30 only, min £10 stake, min odds ½, free bets paid as 2x £15 (30 days expiry), free bet/payment method/player/country restrictions apply.

Other Bonuses Available

Matching Bet Insurance Promo

William Hill also provides an accumulator insurance promo, one that offers customers a free bet when one leg in a football accumulator of at least six selections fails. This William Hill review found the process simple, with the accumulators needing to be comprised of wagers on ‘head-to-head’ and ‘both teams to score’ football markets. Only one leg can fail in order for the stake to be refunded with a matched free bet.

Betting markets

Few bookmakers can rival William Hill’s selection of sports markets, which exceeds 30 in total. As well as a full array of mainstream offerings, a diverse range of markets for niche and up-and-coming sports such as e-Sports are offered.

There is a shortage of non-sports markets such as politics, reality television and music, yet our William Hill review did not find that to be a negative. It’s important to remember that this bookmaker, above all else, touts itself as an expert in sports wagering, which it undoubtedly is. That should be the basis on which any William Hill opinion is formed.


A reassuring aspect of betting with this bookmaker is the consistency of competitive odds that are published in most markets.

In conducting this William Hill review, we found the company’s odds were, in most instances, equitable with other leading players.

Mobile app

A couple of notable positives spring to mind regarding the mobile app masterminded by William Hill. First, the app provides the largest in-play market offering of any mobile sportsbook. Additionally, our William Hill review found that this app offered mobile customers the largest odds for UK and Irish horse racing.

Throw in a host of intuitive features and an eye-catching and user-friendly layout, and this adds up to a mobile app worth downloading. Our William Hill opinion is that the downloadable app, available on both Android and iOS, is significantly more user friendly than the mobile site.

Payment options

While there are a variety of payment options, a long list of currencies and minimal fees, this review found that speed is a drawback of payment processing at William Hill.

In terms of positives, popular payment types such as credit and debit cards, as well as online methods like PayPal, are offered for free and processed instantaneously. Similarly, various payment methods are accessible for withdrawals, with only a couple of them, such as bank transfers, incurring a small fee.

The efficiency of the withdrawal process is a let down, however. Withdrawals via credit and debit card are on the slow side, taking as long as five working days, while bank transfers can take up to two weeks.

Customer service

While forming our own William Hill opinion, we found the company’s customer service to be outstanding. Whether enquiring via 24/7 live chat, telephone or email, our queries were met with politeness, professionalism and outstanding service quality. Response times were equally impressive.

Each contact type is very accessible, with free telephone calls offered for UK customers around the clock, while the live chat can be located anywhere on the website.

If you want to address a problem via email, contact customerservices@williamhill.co.uk.The number to call for UK customers is 0800 0856 296.

William Hill’s address is: 6/1 Waterport Place, Gibraltar.It would be hard to find a William Hill review that doesn’t laud the brilliant customer service on offer.

Live Streaming

While conducting this William Hill review we were very impressed by the company’s live streaming service. In fact, William Hill doesn’t just offer its customers live streaming, it offers them an innovative digital platform comprising of both TV and radio. Customers with credit on their accounts can access the live streaming console, otherwise known as William Hill TV, though a £1 or more bet needs to be placed in order to watch major horse races.

To complement the live console, three radio stations, provide punditry that keeps bettors informed and entertained. All of this combined helps form a very positive William Hill opinion for this aspect of the service.

Overall Verdict

While it’s hard to find a bookmaker that perfects every aspect of the online betting experience, our William Hill opinion is very positive – this company comes as close as you’re likely to find to ticking all the boxes. Sure, a few blemishes can be cleaned up, but these are minor.

This William Hill review found the service to be the complete package, one that offers a mixture of variety, value and innovation. Don’t forget the William Hill promo code offer!

What We Like

  • A superb in-play betting facility
  • Outstanding customer service
  • A world-class app

What We Don’t Like

  • Lower odds
  • Shortage of non-sport markets