If you’re new to World Cup betting, this is the ultimate guide for you. We not only provide expert tips and predictions, but you’ll also learn about the most popular betting markets, odds, and strategies. Plus, we’ve handpicked Kenya’s best betting sites where you can bet on the World Cup.
World Cup Predictions Today
Check out our top World Cup betting predictions for the upcoming matches.
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World Cup Betting Explained
World Cup betting is relatively simple, with the event taking place in 2026.
Of course, it goes much deeper than that with all the different bet types and markets. Also, you can wager on the tournament winner or individual matches, as well as the players.
World Cup Bet Types
Essentially, there are three groups of bet types – singles, accumulators (multi-bets), and system bets. The latter is not that popular with soccer betting, so we can narrow the World Cup bet types down to two groups:
- Singles – a bet on one selection, such as Brazil to win the tournament or England to beat Iran in their opening group match. The payout on a single bet is the decimal odds multiplied by your bet amount.
- Accumulators – this is a bet with between 2 and 50 selections. It’s a single-stake, straight-line wager, meaning every selection needs to win for the bet to pay out. The odds of each selection are multiplied together, with the total odds then multiplied by the bet amount to show the possible payout.
Popular World Cup Betting Markets
Enthusiastic bettors have a plethora of betting markets to choose from before and during the World Cup. We’ll delve into the importance of knowing each of these in our betting tips section below; however, here are some of the most popular markets:
- Outright Winner – A bet before (or during) the tournament on the team that you think will win the tournament. Currently, Brazil is the early favourites, but there are many other worthy contenders.
- Match Winner (1X2) – This is a 3-way market on an individual match during regular time. The possible outcomes are Team 1 to win, a draw, or Team 2 to win.
- Both Teams to Score (BTTS) – Another popular market is both teams to score. This wager is a ‘Yes’ or ‘No’ bet. Either you think both teams will score (Yes), or you don’t (No).
Players to Watch
The best players on the planet have graced World Cups past and present. It’s the pinnacle of world football, and players who perform on the biggest stage can become national heroes and legends. A few of the names to watch are:
- Harry Kane – The England striker will be looking to defend the Golden Boot that he won in 2018, and the bookmakers believe he will do just that. If he manages it, he will also become England’s all-time top scorer.
- Neymar – Brazilian superstar Neymar is carrying the hopes of a nation on his shoulders. Will he rise to the occasion or wilt under the pressure? Whichever, he’s certainly one of the players to watch.
- Cristiano Ronaldo – At 37, this is surely Ronaldo’s last World Cup, and there is no question he will want to go out on a high. Is one of the greatest players ever going to provide even more memories and take his team deep in the tournament?
How to Bet on the World Cup?
Whether you use a smartphone, tablet, or desktop, it’s easy to bet on the World Cup in Kenya. Of course, if you’ve never experienced online betting, you may wish for some help, which is why we’ve prepared a simple step-by-step guide.
How to place a bet during the World Cup?
- To get started, you need to join a World Cup betting site.
Choose from one of the top-rated companies on our list below.
- When you’re at the betting site, you must register an account.
This only takes a minute or two.
- If you want to claim a welcome bonus, you may need to enter a World Cup promo code during the registration process.
We provide details on all operators, which include their bonuses and whether you need to use a code.
- The next step is to make a deposit.
In Kenya, the most popular payment method is M-Pesa.
- With money in your account, scroll through the sports to find soccer/football, and then filter the options down to the FIFA World Cup.
- This will display the matches and outright bets.
Simply choose the wager you want and tap on the odds to add the selection to your bet slip.
- Open the bet slip and enter your stake to place the bet.
If your wager wins, the payout is automatically added to your account balance, so you can bet again or make a withdrawal.
What is the Best World Cup Betting Site in Kenya?
From international betting companies like bet365 and Betway to highly-regarded local brands, such as MozzartBet, bettors in Kenya have a rich and varied assortment of operators to pick from. Take a look through our list to find the best one for your style of World Cup betting.
Ksh 200,000,000 – MOZZART SUPER GRAND JACKPOT18+.The Mozzart Super Grand Jackpot competition consists of predicting the final results of 20 football matches selected in advance by Mozzart Bet. The minimum and maximum number of games in the ticket is 20. Participants in this competition are obliged to pay tickets before the start of the first match in order to qualify themselves for Mozzart Super Grand Jackpot. The stake is fixed and amounts to 50 Kshs for one combination. It is allowed to bet on several combinations, double or triple outcome (double or triple), provided that each new combination costs 50 Kshs. T&Cs Apply. Full T&Cs
- Great jackpot bonuses
- User-friendly mobile apps
- Fast customer service
100% Bonus on the first deposit up to KSH19,50018+. Maximum amount - KSH19,500. The minimum deposit is KSH 1,000.00 . Wager 5 times the bonus amount in accumulator bets. At least 3 of the events included in an accumulator must have odds of 1.40 or higher. T&Cs Apply Full T&Cs
- Casino option
- Extensive sportsbook
- Competitive bonuses
200% up to 26000 KES18+. Minimum deposit 112 KES. Half of the bonus amount must be wagered 5 times in accumulator bets. Each accumulator bet must contain 3 events or more. At least 3 events within each accumulator must have odds of 1.40 or higher. T&Cs apply. Full T&Cs
- Vast array of betting and sports markets
- Supports various payment methods
- 24-hour E-mail and live support
OPEN ACCOUNT OFFER15% of your qualifying deposit in Bet Credits (up to $60) Min deposit requirement. Bet Credits are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code MAXFREE can be used during registration, but does not change the offer amount in any way. Full T&Cs
- One of the best betting sites in the world
- Bonus code offer
- Large choice of betting markets
Get a 100% welcome bonus up to 19000 KES18+. Make a deposit of at least 150 KES. The maximum sports betting bonus is 19000 KES. The wagering requirement will be 5x the bonus amount in accumulator bets. Each accumulator bet must contain at least three selections. At least three selections in each accumulator must have odds of 1.40 or higher. Full T&Cs
- User-friendly mobile app
- Large sports market
- Attractive promotions
Great bonus for every deposit up to 360%18+. As a special Welcome bonus we offer 300% deposit bonus to all new players who deposit minimum 1465,00 KES within 10 minutes of registration. If they fail to do it in 7 minutes then they have the other 4 deposit bonus 300% first deposit bonus is if you deposit within the first 7 minutes of sign up up to 2930000 KES. Welcome deposit bonuses: 1st Deposit = 180% min dep 1470 KES; 2nd Deposit = 240% min. dep KES 7,350.90; 3rd Deposit = 300% min. dep. 4,701.81 KES; 4th Deposit = 360% min 29,404 KES. Full T&Cs apply. Full T&Cs
Get up to 450% bonus on your first deposit18+. To qualify you must deposit a minimum of KES 100 • Place a bet with minimum odd of 1.1 • The bonus is awarded in the following order; First Deposit – 200% bonus • Second Deposit – 150% bonus • Third Deposit – 100% bonus. To convert Bonus into real money, Player must bet 10 times on a minimum multibet of 5 games with a minimum odd of 1.4 on each selection. Must place bets on pre match games only. The bonus is valid for 48hrs. T&Cs apply. Full T&Cs
- Easy payment options
- Welcome bonus
- App registration
World Cup Betting Tips
Betting on the World Cup is one of the most exciting events on the sporting calendar. However, it can be rather costly if you approach it in the wrong way. With that in mind, here are our top betting tips to guide you.
Research Every Bet
There are no guarantees with sports betting, but you can help your chances of landing more winners by researching every bet. This involves comparing the teams and players, assessing form from previous games, and checking for injuries and squad rotations.
Learn the Betting Markets
The match result (1X2) bet is the most popular World Cup betting market, but there are hundreds of others to choose from. While you don’t need to understand all of them, having well-rounded knowledge will help.
For instance, perhaps, you cannot decide on a match-winner bet, but you know one team seems to score first-half goals, so you could go over 0.5 or 1.5 goals instead.
Think about betting as risk and reward – as a customer; you are risking XXX amount of Ksh for the potential reward of XXX Ksh. Therefore, finding value bets is imperative.
As an example, Argentina is 1.10 to win against Saudi Arabia in their first group match, so if you bet Ksh 100, your total returns would be Ksh 110.
Of course, Argentina should win, but the bookmaker’s probability is over 90%. Is there a chance over ten matches, Saudi Arabia could draw or win one? If your answer is ‘Yes’, then there is no value in Argentina’s price.
The simple formula is to only bet when you believe the probability of an outcome happening is higher than the bookmaker’s implied probability, which you can calculate from its odds.
This doesn’t mean you’ll win every bet, but it may improve your chances of more success over the long term.
Football comes thick and fast during a World Cup, so it’s vital that you manage your bankroll effectively. Consider how many bets you’re likely to make and what bet types you intend to use.
Additionally, as part of your bankroll management strategy, it’s wise to have a staking plan. For instance, you don’t want to bet the same amount on a 20.0 accumulator as a single bet on Brazil to win. Align your stakes with the risk and reward of the bet.
Snap up Bonuses
There will be an abundance of World Cup betting bonuses and promotions to take advantage of, ranging from free bets to enhanced odds. Utilise these to add more value to your betting experience and to make your bankroll last longer.
Something to bear in mind is that all betting bonuses come with terms and conditions. Therefore, you want to compare various promotions to hunt out the ones with the most player-friendly terms.
What Are World Cup Betting Odds?
World Cup betting odds refer to the prices available at the betting sites on their markets. With so many matches on the menu, as well as outrights, there are literally thousands of odds for this tournament. Here’s a peek at a few markets and their odds.
World Cup Winner
This is an excellent market for a tournament like the World Cup because everyone has an opinion on who’ll win. Naturally, these prices can (and will) change:
- Brazil: 6.0
- France: 6.5
- England: 7.5
- Argentina: 7.5
Who will be the competition’s top scorer? This is an interesting bet because the heat will play a big factor in the tempo of the games, which will suit some players more than others.
- Harry Kane (Eng): 7.0
- Romelu Lukaku (Bel): 7.5
- Kylian Mbappe (Fra): 9.0
- Neymar (Bra): 9.5
Senegal v Netherlands
With Kenya not competing, all eyes will be on the other teams from Africa. Senegal has the privilege of playing the first game against the Netherlands. These are the match-winner odds.
- Senegal: 4.5
- Draw: 3.25
- Netherlands: 1.65
What Are the Best World Cup Betting Strategies?
Ultimately, the best World Cup betting strategy is the one that works for you and your betting budget. There are many options to choose from in this field. We’ve selected a few to give you some ideas:
Over 0.5 Goals
For bettors who like to wager on extremely low odds, over 0.5 goals are the strategy. Of course, the profits on your winning bets are small, but you should get a high win percentage.
It’s possible to roll your returns over, so it becomes like an accumulator. However, it only takes one 0-0 result to dent your bankroll.
We mentioned above that Argentina are playing Saudi Arabia in their group. Imagine if Saudi Arabia took the lead – the odds of Argentina winning would shoot up. That’s where a live World Cup betting strategy comes to the fore.
Bettors jump in when something happens that disrupts the odds on the favourite. The downside of betting live is that the clock is always counting down, so you need to consider the remaining time left.
Customers can exploit the vast number of bonuses by placing sure bets. This strategy involves claiming a bonus from one betting site and placing wagers on a second site to ensure that you make a profit, regardless of the outcome.
It works best with free bets, which you’ll most likely find plenty of.
Alternatively, bettors also look for enhanced odds promotions. Sometimes, these higher prices drive the market below 100%. Therefore, players can bet on all outcomes to secure a profit.
World Cup Betting Review
With 64 matches taking place over four weeks, there are thousands of World Cup betting opportunities to take advantage of. Think about your budget and betting strategy. Moreover, take time to research each bet so that you are confident in all your selections.
Utilise bonuses to extract more value from your wagers, and look around for the best odds. Finally, with so much football in such a short space of time, it’s easy to get carried away. Therefore, remember to always gamble responsibly.
You won’t win every bet, but if you put in the effort to study the players and matches, you can improve your chances.
How to Bet on World Cup in Kenya – FAQ
For further insights on how to bet on the FIFA World Cup in Kenya, please refer to our FAQs below.
Kenya has many outstanding betting sites where you can bet on the World Cup online. We’ve listed our top picks in this article so that you can assess their features and check out the bonus offers.
Unfortunately, Kenya did not advance from the CAF World Cup Qualification group stages. They finished 3rd in Group E, with only the group winners, Mali, moving forward to the third qualifying round.
Added to that, FIFA suspended Kenya in March 2022, so even if they had qualified, they may not have been allowed to take part.
There is little variance in the odds of England winning the World Cup between different betting sites. However, the current average price is 13/2 or 7.50 in European decimal format.
The current favourites for the World Cup are Brazil, followed by the reigning champions France, as second favourites. Of course, all odds are subject to change, which will happen as the start of the tournaments draws ever closer.